Buy an iPhone in Serbia: 2026 Prices, eSIM Models, Used Checks

Real prices for iPhone 13 to 18 Pro Max from current listings, what “EU” and “eSIM” mean in an ad, how warranty works, and what to check on a used iPhone before paying.

To buy an iPhone in Serbia, you have three routes: new from a carrier or official reseller, new from a grey-import shop, or used from a private seller. Serbian listings currently hold about fifty iPhones, from a €20 iPhone 4 to a €2,000 iPhone 18 Pro Max, more than half of them new phones sold by shops. Many titles carry a tag like “EU”, “eSIM”, “Japan” or “India”, which decides whether the phone has a SIM slot and whether a local service centre will honour the warranty. Below: used iPhone Serbia prices by model, market versions, eSIM on local carriers, warranty and a used-phone checklist.

iPhone prices in Serbia, new and used (October 2026)

The ranges below are rounded asking prices from the Apple smartphones in Serbia category at the time of writing, in euros. “New” means sealed and never activated (“vakuum”, “nov, neaktiviran”).

• iPhone 18 Pro Max: new €1,650–2,000 (256 GB from €1,650, 512 GB around €2,000);
• iPhone 18 Pro: new €1,380–1,650, with the eSIM-only version at the bottom of the range; like new with Apple warranty, about €1,280;
• iPhone 17 Pro Max: new €1,120–1,300; used in excellent condition with warranty left, about €1,050;
• iPhone 17 Pro: new €1,080–1,290; used, about €950;
• iPhone 17: new €780–850; iPhone Air €850–940; iPhone 17e about €690;
• iPhone 16: new €650–750; iPhone 16e €520–575; a used 16 Pro Max 512 GB about €770;
• iPhone 15: new about €620, used from €360; used 15 Pro and 15 Pro Max €400–580;
• iPhone 13 and 14, used: €230–350, with cracked-glass units at the bottom.

The latest generation holds its value: a like-new 18 Pro sells for roughly 15% less than a sealed one. Leftover new iPhone 13–15 stock at €500–620 is poor value — a new iPhone 15 is about €620, a used one with 83% battery health €360. Under €400, look at a used 14 or 15; under €800, a new 16 or a used 16 Pro Max.

EU, eSIM, Japan, India: what the tag in the listing means

Apple builds each model in several market versions. For a buyer in Serbia, the key question is whether it takes a physical nano-SIM.

• United States: since iPhone 14, US models have no SIM tray and work with eSIM only;
• iPhone 17 Pro and 17 Pro Max: eSIM-only versions were made for 12 countries and territories — the US, Canada, Japan, Mexico, Saudi Arabia, the UAE, Bahrain, Kuwait, Oman, Qatar, Guam and the US Virgin Islands (Apple press release);
• iPhone 18 Pro and 18 Pro Max: Apple’s US and Japanese sites list them as eSIM-only, while the German site lists nano-SIM plus eSIM;
• Japan: even the base iPhone 17 is eSIM-only there;
• iPhone Air is eSIM-only in both the US and the European version — there is no SIM slot at all;
• EU version (tagged “EU”, “EU Sim Slot + eSIM” or “1 sim + 1 esim”): nano-SIM plus eSIM, the same as phones from Serbian shops.

eSIM-only versions have upsides. According to Apple, the trayless 17 Pro and 17 Pro Max get a larger battery, worth up to two extra hours of video. They are also cheaper: an eSIM-only 18 Pro 256 GB is listed at about €1,380, the EU version at €1,460–1,520. Tags like “India” or “Japan” name the market the phone was built for — ask about the SIM slot and warranty before paying.

Do Serbian carriers support eSIM?

An eSIM-only iPhone works in Serbia if your carrier issues an eSIM. Per the carriers’ websites in October 2026:

• A1 Srbija offers eSIM to postpaid, prepaid and business customers, and converts an existing SIM card to eSIM in its shops, where you get a voucher with a QR code;
• Yettel sells prepaid data packages online that come in eSIM format only; ask in a Yettel shop about moving a postpaid number to eSIM;
• mts has an eSIM page for business customers on its website; private customers should check the terms in an mts shop.

Also check the carrier lock, since US phones are sometimes tied to an American carrier: Settings → General → About → Carrier Lock should say “No SIM restrictions”. New iPhones from A1, Yettel or mts are usually listed as “SIM free”.

Warranty: Apple, the shop and Serbian law

• Apple’s limited warranty lasts one year from the original purchase, but Apple may restrict iPhone service to the country where the device was originally sold. Serbia’s Apple Authorised Service Provider, iSTYLE, warns in its FAQ that support may not be available for products not sold in Serbia through official channels — a real risk for a Japanese or US version.
• Carrier phones. New iPhones bought from A1, Yettel or mts are advertised with a 24-month warranty; get the receipt and warranty card.
• Shop warranty. Grey-import shops give their own warranty, usually 12 months on new phones and often 30 days on used ones. Ask who does the repairs.
• The law. Under Serbia’s Consumer Protection Act (Zakon o zaštiti potrošača, Official Gazette 35/2026, in force since 2 August 2026), a trader is liable for goods that do not conform to the contract for two years from delivery (Article 59). For used goods a shorter period can be agreed, but not less than one year. This applies to traders only — a purchase from a private individual is not covered.

Checklist: how to inspect a used iPhone before paying

• Activation Lock and Find My: in front of you, the seller turns off Find My iPhone, signs out of their Apple Account and runs Erase All Content and Settings. After a restart you should see the welcome screen, not someone else’s Apple ID — a locked iPhone is worthless.
• IMEI and serial: dial *#06# and match the IMEI with Settings → General → About and the box; check the serial at checkcoverage.apple.com for model and warranty status.
• Battery: Settings → Battery → Battery Health. Below 80% is grounds for a discount; on iPhone 15 and later you can also see the charge cycle count.
• Parts and Service History: Settings → General → About, on iOS 15.2 or later. The section only appears if the phone has been repaired: Genuine means an Apple part, Unknown means a non-genuine part or one not verified after repair, Used means the part came from another iPhone. From iPhone 12 onwards it tracks the battery, display, logic board and cameras (Apple support article).
• Screen: dead pixels, yellow patches, uneven backlight; no True Tone in Control Center usually means a replaced display.
• Face ID: enroll your own face; if setup fails, the module is damaged or swapped.
• Network and hardware: insert your SIM or add an eSIM, make a call, test data, Wi-Fi, cameras, microphone and charging.

Where to buy an iPhone in Serbia

For a two-year warranty with no small print, buy from a carrier or an official reseller. Grey-import shops are cheaper, and a private seller cheaper still, but then all the checking is on you. On Ovdix, listings from Serbian shops and private sellers are translated into English automatically, and the chat with the seller is translated too. Besides all smartphones in Serbia, there are separate sections for iPhone accessories (cases, screen protectors, chargers) and Apple spare parts — sometimes a new battery or glass beats buying a new phone. Looking for a tablet? Browse iPads in Serbia.

Selling your iPhone

State the model, storage, colour, battery health, version (EU or eSIM-only), any repairs and whether you have the receipt. Post a listing on Ovdix for free — it is translated into 10 languages automatically, so Serbian buyers see it too.